This past week, a few videos caught my attention and left me speechless. One particularly tragic video showed a young lady driving a car off a cliff while her friend filmed an Instagram reel. She didn’t know how to drive and intended to record a short video. Tragically, she put the car in reverse instead of drive, sending it over a 300-foot cliff. As I plan my own content creation journey, this incident left me deeply unsettled.

We live in a world where attention spans are fleeting, and every moment is a scramble for likes, shares, and views. It’s a world dominated by TikToks, Shorts, and Reels, where short, snappy content reigns supreme. I constantly grapple with the challenge of creating content that not only grabs attention but also holds it long enough to make a meaningful impact.

Reflecting on the young lady’s tragic story, I can’t help but think about the pressures that drive us, content creators, to produce ever more captivating and entertaining material. There’s a prevailing belief that if our content isn’t entertaining, it will simply fade into the abyss of forgotten posts. But is entertainment the only path to connection and influence?

Where does this leave educators like me who aspire to share knowledge, insights, and a bit of wisdom? How do we compete in a space where the appetite for entertainment seems insatiable? It feels like every piece of content we produce must have a catchy feel, a hook that reels in viewers within the first few seconds. Otherwise, we risk losing them to the next dancing video or meme.

This indifference is disheartening for those of us who believe that not all content needs to entertain—some of it needs to educate, inform, and inspire meaningful conversations. We, as a society, seem to favor entertainment over education. The implications of this shift are significant. If educators are pressured to constantly package their messages in entertaining formats, there’s a risk that the substance of what we are trying to convey gets diluted. The casualness this drives could ultimately discourage serious content creation, impacting how we consume information and construct our sense of reality.

So, here I am, at a crossroads. As I embark on my content creation journey, I find myself torn between the roles of entertainer and educator. But I have decided to stay true to my identity as an educator. I refuse to give in to the pressures of prioritizing entertainment over education.

I believe in the power of education to transform lives, to spark curiosity, and to foster a more informed and empathetic society. My mission is to bring the power of management and leadership knowledge to those most hungry for it, to those looking to grow personally and professionally. As Nelson Mandela famously said, “Education is the most powerful weapon which you can use to change the world.” I am committed to maintaining the sanctity and seriousness of what I have set out to do.

I want to democratize access to leadership opportunities and share everything I know willingly and widely. This is not about commercial and financial interests; it’s about empowering others with the knowledge and tools they need to succeed. As John F. Kennedy once remarked, “Leadership and learning are indispensable to each other.” I aim to ensure that this truth remains at the core of my content creation journey.

So, I invite you all to join me. Let’s navigate this landscape together, seeking content that educates, informs, and inspires. Let’s challenge ourselves to engage with material that makes us think, that broadens our horizons, and that sometimes, just sometimes, requires us to look beyond the surface.

The choice between being an entertainer or an educator is indeed a difficult one. But for me, it is clear: I choose education. I choose to create content that resonates deeply, that informs while it inspires. This is the path I have chosen to walk, and I hope you’ll walk it with me.

While my primary goal is to educate, I also hope to entertain those who seek knowledge, ensuring that my content flows smoothly and engages everyone who tunes in.