It began with a simple, powerful LinkedIn post by Urooj: a raw provocation about the evolving role of user research. He asked, what happens to traditional user research in a world where behavioural data is available instantly and at scale? What role do researchers play when insights are … [Read more...]
The Funnel is Gone. Your Brand is the Algorithm.
Obaid was in Ottawa this past weekend, and of course we met. These days the core emphasis of our in-person conversations is for me to get a download from him on what is happening in the Valley. In our chat, he described something that felt small at first. It was just a reflection on how … [Read more...]
Staying in the Room Where Decisions Are Made
Every so often, you come across a piece of writing that doesn’t just make you nod in agreement - it takes thoughts you’ve been circling for some time and gives them a clean, sharp frame. That happened for me this week when I read a Linkedin post by Solon Angel. Solon not only crystallized the … [Read more...]
From Digital First to AI First
For over two decades, “digital first” has been the rallying cry. It meant building online before offline, designing for the screen before the storefront, making data and devices the backbone of every customer interaction. It was the promise of efficiency, scale, and reach - and for many … [Read more...]
From Mud Floors to the Stars: A Story of Satellites, Soil, and the Soul of India
There are stories that stir your pride. There are others that spark your imagination. And then, once in a while, there are stories that do both - while quietly rewriting what we believe is possible. Reading NDTV’s recent feature on the 50-year anniversary of India’s landmark SITE experiment - … [Read more...]
The Domain You Never Claimed
Why your name is the professional real estate you didn’t know you were losing There’s a quiet but consequential mistake that even the most ambitious professionals make. It isn’t about strategy or skill or networking. It’s about something much simpler and surprisingly overlooked - your … [Read more...]
We Were Promised Innovation, But Got Infinite Scroll
In a recent reflection, I wrote about how our ambition seems to have quietly shifted from chasing the impossible to chasing attention. How so many today are “building with their backs to the future, shaping their efforts for today’s applause instead of tomorrow’s legacy.” That piece focused on … [Read more...]
The Age of Attention and the Death of Audacity
Last night, I found myself deep in conversation with a dear friend, one of those meandering dialogues that starts with casual reflection and spirals, before you know it, into something far more revealing. We were talking about the world around us, but not in the way headlines do. He was … [Read more...]
Made with AI: When Authenticity Becomes a Moving Target
A good friend of mine recently shared a thought on LinkedIn that caught my attention. They said they really enjoy using ChatGPT for many things, but feel it’s starting to erode what they consider “real” social engagement. They mentioned that when they come across certain writing patterns that … [Read more...]